No event or product can replace the strength of a studio’s commitment to quality yoga instruction, but a little creativity can take your business to the next level of success. In an age where “boutique fitness” establishments are popping up left and right, yoga professionals are forced to find new ways to attract and retain students. These unusual settings and experiences can be an avenue to explore.
About six months ago, the Caroline Rivera from Studio 83 Holistic Wellness started offering Beer Yoga every other Thursday night at The Marquee, a live music venue that serves craft beer in Sioux City, Iowa. “It’s less intimidating, less expensive,” she said. “It’s a way for me to introduce something that’s been so healing for me to a group of people who aren’t necessarily willing to walk into a yoga studio … Because, through no fault of the studios, it’s just not a place they feel comfortable.”